Year: 2022 – 2023
Partner: Tourism Planning Research Group (Uni-Technologies Sdn Bhd)
Client: Sabah Economic Development and Investment Authority (SEDIA)
This feasibility study is to support the redevelopment process of Poring Hot Springs as a competitive and sustainable ecotourism destination that showcases the value proposition of Kinabalu Park as a World Heritage Site. The feasibility study has been designed to assess the suitability of Poring Hot Springs for the proposed tourism redevelopment by examining the relevant aspects of the site, surrounding areas, regional and global context, and propose a suitable design and business model to ensure long-term sustainability and market viability.